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5. Feb. 2024 · After all, banks manage millions of transactions every day, so working with a trusted banker who gets to know you and provides ease, value and trusted advice is paramount. We are doubling down on this brand promise with our latest advertising campaign, which includes our new brand anthem.
22. Jan. 2019 · A new branding campaign, the first from TD Bank in more than five years, is designed to shatter the perception that banking has to be stuffy and stand-offish. Using the tagline “Unexpectedly Human,” the new campaign campaign relies heavily on humor to convey its main theme, emphasizing a focus on modern convenience and customer ...
TD Bank’s “Unexpectedly Human” Brand Campaign Aims to Redefine Banking. 5 minute read. • Jan 14, 2019. TD launched its Unexpectedly Human brand campaign, which shows how the bank prioritizes modern convenience and customer centricity, while elevating its focus on local communities and small businesses. Developed with a sense of humor ...
Jan 16, 2019. Client : TD Bank. Agency : TBWAChiatDay New York. Director : Matt Aselton. Arts & Sciences. Chief Marketing Officer : Patrick McLean. SVP, Brand, Channel, Community & Field...
13. Feb. 2024 · The bank’s campaign encourages its customers to take a seat and use the tools and support it offers to guide them through their financial needs. TD’s global CMO Tyrrell Schmidt says the brand’s goal was to develop an ad spot that captures its empathetic and relatable approach to banking, especially during a challenging ...
Welcome to the human side of banking. Here, we care about the story behind the transaction. So we put you first in everything we do. Not just listening to your goals, but helping you reach them—all the while inspired by your voice, your vision and everything that makes you, well, you. That's what it means, after all, to bank on the human side.
9. Feb. 2023 · By Christopher Lombardo. February 9, 2023. After being one of the most visible brands in last year’s Super Bowl, TD Bank is offering up two spots for this year’s game — one specific to its investing app, and the other about the guidance of its financial advisors.
