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I am professor of marketing at Esade and a visiting professor in the marketing unit at Harvard Business School. I am also a senior advisor to the marketing, sales, and pricing practice at the Boston Consulting Group.
- Who I am
I am a professor of marketing at Esade, where I also serve...
- Book
Bertini and Koenigsberg provide managers an insightful...
- Articles
More and more companies are relying on pricing algorithms to...
- Case studies
In July 2021, Sunil Lalvani, founder and CEO of Project...
- Speech topics
With the cost of materials rising at an unprecedented pace...
- Work with companies
More and more companies are relying on pricing algorithms to...
- Contact
For all queries related to my work with companies, please...
- For Academia
This article studies how organizations should design a...
- Who I am
30. Nov. 2020 · Marco Bertini is a professor of marketing at Esade and co-founder of the school’s Institute for Data-Driven Decisions. He received his doctorate from Harvard Business School, and previously served on the faculty at London Business School.
Assistant Professor of Marketing – London Business School Lecturer of Marketing – IESE Business School. EDUCATION. Harvard Business School, Harvard University. Doctor of Business Administration (Marketing) IESE Business School, University of Navarra. Master of Business Administration. The University of Melbourne.
Marco Bertini is a professor of marketing and director of open enrollment programs, executive education, at Esade. He received his doctorate from Harvard Business School, having served previously on the faculty at London Business School and as a visiting professor at Harvard Business School.
I am a professor of marketing at Esade, where I also serve as the director of open executive programs, and a senior advisor to Globalpraxis. I am a behavioral scientist who leverages...
- 500
- Barcelona, Cataluña, España
- Esade
21. Apr. 2023 · Marco Bertini - manager magazin. ist Professor für Marketing an der Esade Ramon Llull Universität in Barcelona und Senior Adviser für die Bereiche Marketing, Vertrieb und Preisgestaltung bei...
Esade Professor Marco Bertini, co-author of “The Ends Game” and leading expert on creating and sharing value with customers says price changes — not only increases, but also decreases — shouldn’t be seen as necessary evils, but as opportunities to strengthen one’s position in the eyes of customers.
